PurTea® developed to provide a pure healthy source of energy and antioxidants
Credibility and trust are crucial in the energy drink market, with over 25% of consumers drinking less due to concerns about artificial ingredients (Mintel). To regain consumer trust, brands should consider replacing synthetic ingredients with natural, recognizable sources like coffee and tea. PurTea® stands out as a superior option, being water-soluble and less bitter, making it easier to incorporate into beverages. Its unique extraction process removes difficult compounds found in tea, simplifying beverage formulations and enhancing product appeal.enging.